CommandFi is a fintech platform streamlining car loan approvals by connecting buyers with vetted lenders through a transparent, user-first experience. As Senior UX/UI Designer and Project Manager, I led the design of two core apps and the company’s website, while also supporting branding, marketing, and content strategy. My work helped simplify complex financial workflows and empower users to make informed decisions—cutting through predatory lending practices with intuitive features like our scan-code system.
Dive into the journey of Bright Future Parenting, where thoughtful UX turned a coaching app into a thriving support platform. I led a full redesign that cut user attrition from 7.1% to 3.8% and boosted mobile engagement from 39% to 50% through Hotjar-informed testing and mobile-first design. From reducing overwhelm to creating moments of digital relief, this case shows how good UX can feel like a warm hug at 2 a.m.
DeepSpace tasked me with designing a cross-platform marketplace for their Play-to-Earn metaverse—on a tight one-month timeline. I led UI/UX design and collaborated closely with a front-end developer to bring interactive prototypes and animated elements to life. With a sci-fi-inspired aesthetic and user-friendly flow, we launched a marketplace that balanced fantasy with function, giving the DeepSpace community a seamless experience to trade and explore.