With a decade of experience in UX and product design, I bridge user needs and business goals in industries where trust and clarity matter most.
Turning Complex Problems Into Simple, Human Experiences.
Case Studies: From Insight to Impact
CommandFi
CommandFi is a fintech platform simplifying auto loan approvals through transparent, user-first design. As Lead Product Designer, I spearheaded UX strategy across two core mobile apps (iOS & Android) and the company’s website, driving measurable business growth and trust in a compliance-heavy space.
- Increased feature adoption by 23% by leveraging Amplitude analytics and AI-driven insights to identify friction points and redesign onboarding flows.
- Boosted retention by cutting attrition rates nearly in half (7.1% → 3.8%) through usability testing, journey optimization, and iterative improvements.
- Scaled design impact by building cross-platform design systems in Figma, ensuring visual consistency and functional parity across web and iOS.
- Enhanced discoverability with a website redesign + SEO enhancements, resulting in a 40% lift in organic traffic.
- Strengthened compliance by designing intuitive KYC/AML verification and sanctions screening workflows that balanced regulatory rigor with user experience.
- Improved team efficiency by facilitating user acceptance testing (UAT), enabling faster launches and reduced post-release issues.
My role at CommandFi was not just about designing screens — it was about translating complex financial workflows and compliance requirements into intuitive, scalable products that empowered users and supported company growth.
Bright Future Parenting
Bright Future Parenting is a digital coaching platform designed to support parents during their most challenging moments. As Lead UX/UI Designer, I spearheaded a comprehensive product redesign that transformed the app into a thriving, user-first platform, driving measurable increases in engagement and retention.
- Cut user attrition nearly in half (7.1% → 3.8%) by redesigning onboarding flows and reducing early friction.
- Increased mobile engagement from 39% to 50% by applying Hotjar-informed insights and shifting to a mobile-first experience.
- Improved accessibility and inclusivity, ensuring the app could serve a wider, more diverse user base.
- Created an empathetic, parent-centered experience through thoughtful UI patterns and content hierarchy, reducing overwhelm during high-stress usage moments.
- Partnered with cross-functional teams to ensure the product vision aligned with business goals, support strategies, and scalability.
The result was not just a more usable app, but a trusted digital companion that parents relied on, especially during late-night, high-stress moments when an intuitive user experience mattered most.
DeepSpace
DeepSpace is a sci-fi-inspired Play-to-Earn marketplace where I led end-to-end UX/UI design on a one-month timeline. Partnering closely with developers, I delivered interactive prototypes, marketplace flows, and a scalable design system that balanced fantasy aesthetics with functional clarity.
- Delivered a cross-platform marketplace (desktop, tablet, mobile) under a 30-day deadline, aligning with both game mechanics and player goals.
- Defined marketplace flows and interaction patterns that enabled seamless item trading, inventory management, and community engagement.
- Built a modular UI component library in Figma to ensure design scalability for future in-game expansions.
- Collaborated with front-end developers to prototype and animate UI elements, increasing immersion and reinforcing the sci-fi theme.
- Balanced visual identity with usability, ensuring that a design rooted in fantasy still met accessibility standards and streamlined navigation.
The result was a high-performing marketplace that strengthened DeepSpace’s community experience, enabling smooth item trading and player engagement in the fast-evolving Play-to-Earn ecosystem.
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How I Create Impact
○ Mentoring teams & fostering collaboration.
○ Delivering accessible, user-first experiences.
○ Leading cross-functional alignment & sprint execution.
○ Balancing user needs with business and compliance goals.
○ Executive-level presentations & pitch decks.
○ Building trust with stakeholders and clients.
